atles apparel
Identity Manual
Brand Standards
A project directed at creating a brand standard manual for a company of our personal choice. I chose to pursue an outdoors travel wear company. The content included in this identity manual includes the following:
An introduction to the brand, including a Letter from the CEO, Who We Are, Mood Board, Brand Adjectives, Brand Board, and the Big Idea. The Complete Brand Identity incorporates Trademark Usage, Incorrect Trademark Usage, Anatomy of Signature, Clear Space Around Mark, and Explanation of Tagline. Our Company’s Visual Language contains Corporate Colors, Typography, Patterns Image Usage, and Incorrect Image Usage. The environmental design encompasses Uniforms, Vehicles, Web/Application, Stationary Items, and Ephemera Items. The final section, Wayfinding, contains External Signage, Internal Signage, Schematic Building Drawings, and Pictograms/Anatomy of Pictograms.
Published and printed by Blurb Inc.
